A Step-by-Step Course that Will Help You Launch an Online Business by Taking the Confusion Out of all the Tech Stuff

DEVELOP A CLEAR UNDERSTANDING OF WHY YOUR BUSINESS NEEDS A WEBSITE

If you want to start an online business or you have started one but don't have a website and don't really know if you need one I will explain exactly why your online business must have it's own website. We will also discuss options for websites, the purpose of blogging, and shop and ecommerce options. 

CONFIDENTLY BUILD YOUR OWN WEBSITE

Your website is your online home. The foundation to everything you represent. This course will walk you through how to build your professional website step by step with ease and confidence. No need to hire an expensive developer or web designer.

THEMES 

Themes are a great way to have a beautiful custom looking website without the huge price tag. We'll look at the options for themes and how to choose the best one for your website. 

WORDPRESS BASICS

WordPress is known for being the best platform for building a professional and flexible website that fits all of your needs. With a few short tutorials, you'll be a WordPress Pro in no time. 

SOCIAL MEDIA 

Social Media is an important part of marketing your online business. What the Tech? Will take you through all the necessary steps to ensure your website is set up for optimum sharing across all platforms.  

EMAIL MARKETING

Email marketing is by far the most powerful tool you can use in order to develop trust and deeper relationships with your customers. We will cover how to set up your email marketing system and how to connect it to your site.  

BONUS MODULE: EXTRA TECHY STUFF

Learn how to access your website files through your CPanel and FTP. Learn how to get your site back up if a plugin causes issues. Plus learn Google Development tools and how to edit your CSS for more customization. 

One Time Payment

About the instructor

Your Teacher

Lesley Clavjio

Over the past 10 years, I have worked on and offline helping others realize their talents, hone their skills and expand their knowledge in order to step into the careers they dreamed of. I’ve helped people in a variety of industries including early childhood education, physical training, published authors, and blogging.Through my intuitive nature, I’m able to see the strengths in you that you may have never known existed. And then, I help you overcome the fear of the unknown like technology, marketing, growth, and development so that you can pursue your dreams of entrepreneurship.My vision is to fill the world with businesses that make people happy!

Course Curriculum

  • 1

    Welcome to What the Tech? 2.0

    • Start Here: Welcome Video

    • Join the Facebook Community

    • Before Starting Read This:

    • Print Website Checklist
  • 2

    Lesson 1: Website Basics

    • Website Basics

    • Content Marketing Basics

    • Selling Products Online
  • 3

    Lesson 2: Website Setup

    • WordPress Website Overview

    • Buying A Domain

    • Setting Up Hosting

    • Change DNS Nameservers

    • SSL Certificate

    • Installing WordPress

    • Quick Check: WordPress Settings

    • Setting Up a Coming Soon Page
  • 4

    Lesson 3: WordPress Basics

    • WordPress Dashboard Tour

    • Posts and Pages

    • Widgets

    • Menus

    • Plugins

    • Customizer

    • Users

    • Setting Up Your Gravatar Account
  • 5

    Lesson 4: WordPress Themes

    • WordPress Themes

    • Things To Consider When Choosing A WordPress Theme

    • Shopping for A Theme

    • Buying and Installing Genesis Framework

    • Buying and Installing Your New Theme

    • Essential Plugins

    • Demo Content

    • Blog Page

    • Importing Widgets

    • Personalizing Your Site

    • Removing Front Page Elements

    • Google Analytics

    • YOAST SEO Plugin

    • Security and Anti-Spam Plugins
  • 6

    Lesson 5: Setting up Social Media

    • Social Media

    • Facebook Business Page

    • Instagram Business Account

    • Pinterest

    • Verifying Your Website With Pinterest

    • Connecting Social Media To Your Website
  • 7

    Lesson 6: Email Marketing

    • Email Marketing

    • Connecting Email Marketing To Your Site

    • Connecting MailChimp, ConvertKit or Mad Mimi

    • LEARN MORE ABOUT ADVANCED EMAIL MARKETING HERE
  • 8

    Lesson 7: Setting Up Shop

    • Installing WooCommerce Plugin
  • 9

    Bonus: Extra Techie Tutorials

    • Backing Up Your Site

    • Genesis Simple Hooks and Simple Edits Plugin

    • HTML

    • FTP (File Transfer Protocol)

    • Google Development Tools and CSS Stylesheet

    • Clearing Your Cache

    • Installing Google Fonts

  • 10

    Resources

    • Blogging Glossary

    • Website, Business, & Blogging Resource Guide

    • Choosing A Theme Slides

    • Email Marketing Slides

    • Setting Up Social Media Slides

    • Content Marketing Slides

    • Selling Products Slides

    • Setting Up WordPress Slides

    • Themes Slides

    • Website Basics